In Raleigh’s hot real estate market, you might think more homeowners would be skipping the agent to save on commissions, but the trend actually shows the opposite. Fewer homeowners than ever are choosing “For Sale by Owner” (FSBO) for their property sales. In fact, the latest data from the National Association of REALTORS® shows that FSBOs made up only 7% of home sales nationwide in the past year—an all-time low. Meanwhile, a whopping 90% of sellers turned to a real estate agent’s expertise to sell their home, up from 89% the previous year.

So why are Raleigh homeowners turning to agents in such a strong seller’s market? It comes down to one thing: maximizing their sale while reducing the stress of the process. Let’s dive into what’s causing this shift and why so many sellers are opting for professional representation.

The Decline of FSBO Sales in Raleigh: Why DIY Isn’t Ideal

Selling a home might sound like something you could DIY, but the statistics suggest otherwise. FSBO sales have dropped consistently over the last few decades, falling from 21% in 1985 to single digits since 2010. This drop isn’t just a national trend—it reflects the experience of many Raleigh homeowners, too.

Sure, the idea of saving on an agent’s commission is tempting, but sellers increasingly realize that they risk leaving money on the table. As Jessica Lautz, NAR’s deputy chief economist, says, “No one wants to leave money on the table, and an agent can help determine the best-selling price and marketing strategy to find a qualified buyer.” In Raleigh’s competitive market, having an expert to guide your sale can make a significant difference in your bottom line.

Why FSBO Sellers in Raleigh Often Miss Out on Value

For those who do go the FSBO route, the results are often disappointing. According to NAR, the median sale price for FSBOs last year was $380,000, compared to $435,000 for homes sold with an agent. That’s a significant gap that can be especially impactful in Raleigh’s growing market, where every dollar counts toward maximizing return on your biggest investment.

The most common reason FSBO sellers give is that they’re selling to a friend, family member, or neighbor. While this may seem straightforward, these sales often yield even lower returns, with a median sale price of just $345,000. And beyond price, FSBO sellers face challenges in pricing their homes accurately, navigating contracts, and ensuring a smooth transaction process—all without the resources that agents provide.

The Benefits of Working with a Raleigh Real Estate Agent

Agents offer more than just a sales sign in the yard, well, at least they better—they should provide comprehensive support and a clear advantage in a competitive market like Raleigh’s. Here’s how a full service agent can bring value to the sale:

Pricing Strategy

: Raleigh agents know the local market and can set a competitive price to attract offers without underselling.

Marketing Reach

: With access to professional marketing tools, agents can reach a broad pool of buyers through MLS, online listings, and targeted social media campaigns.

Negotiation Skills

: A seasoned agent understands the art of negotiation, ensuring you get the best possible offer.

Transaction Management

: From managing showings to overseeing inspections and paperwork, agents handle the details so you don’t have to.

Peace of Mind

: Selling a home is a big decision, and an agent’s guidance can relieve much of the stress and uncertainty.

In fact, NAR’s survey revealed that 85% of sellers credited their agent with providing a “broad range of services,” and 87% said they’d recommend their agent to others.

Make the Most of Raleigh’s Seller’s Market with an Agent

If you’re considering selling in Raleigh, don’t leave your sale up to chance. An experienced Raleigh real estate agent can help you navigate the process, find the right buyer, and get the highest possible return on your investment. 

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